If you answer no, take a look at their beta RSS Aggregator. Click on “show.” Have fun. Unless you are a web-based aggregator vendor, then you can shriek in terror.

Note the following features:

Snappy “Ajax” interface
Ease of adding RSS Feeds (they don’t have to be cached)
Neat organization of My Feeds, Recent Searches
Collapse All / Expand all RSS Feeds
Directory style navigation with subscribe-able sub-directories
And most of all, the best UI of any web based aggregator – by far!

I am reminded of the early days of Outlook when Microsoft went from worst to first in email in a matter of quarters.

Bet Bloglines is happy they sold.
And if Yahoo reinventing their company around RSS why can’t they do this?
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Update to original post. Less than 24 hours later, they took it down. [Insert your own conspiracy theory here]. Richard McManus has screen shots.

A quick thanks to Jeff Nolan at SAP Ventures, who had some kind words for SimpleFeed yesterday. He is recommending us to his portfolio companies and we would be delighted to help.

I have been busy, lots of exciting stuff in the works. But I look for a long post next week, complete with the usual sarcasm and bad puns.