Overall it was a rousing success, especially given it was a first time conference. A sell out crowd – I moderated three panels and I did not get a conference bag – they ran out. The audience was heavy on execs from the publishing side of media companies trying to figure out the implications for their business. Mix in a few technologists and a few dozen corporate marketers and you quickly see that RSS is everywhere and changing everything. Below are a few of the most interesting thoughts/factoids from the conference.
Paul Kedrosky Companies give their CEOs $500,000 of training on proper disclosure under Sarbanes Oxley. Then they give a product manager a blog. Both are disclosures in the eyes of the SEC. This will lead to a lock down of information in the post hobbyist phase of blogging.
Elliot Ng and Scott Wilder of Intuit. There are 20 million small businesses in America and only 3 million use account software. Our challenge is to reach these late technology adopters. We use Blogs, Wiki and RSS Feeds to help create highly engaged customers that will evangelize our product and create new customers.
Charlene Li email is my to do; RSS is my to know.
Bill Flitter our customers are lowering their cost of customer acquisition by 50% using RSS Advertising.
Rok Hrastnik Three case studies with hard facts:
RSS for Search Engine Optimization resulting in a 75% increase in traffic,
Private label branded RSS Aggregator resulting in 23% click-through rates
RSS Feeds to customers with click through rates 75 times higher than commercial email.